Pura
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Pura

Price

CHF 399.00
Description

Pura stands for purity in form, material, and concept. Our first shoe of the new generation brings back the essence of Künzli: clean lines, fine smooth leather, and the iconic 5 stripes. Crafted using a strobel construction, it is lighter and more flexible than our welted classics and combines elegant simplicity with everyday practicality.
Details
  • Wider fit
  • Upper leather made of high-quality smooth cowhide
  • Fully lined with breathable leather lining
  • Comfortable, replaceable leather footbed (compatible with antibacterial orthotic insole)
  • Padded leather tongue
  • Strobeled construction for more flexibility and lightness
  • Rubber sole for long-lasting comfort
  • Iconic Künzli 5 stripes

Item number: L1050701 - L1050703
ColorWhite / Black
Size
View size chart

Size chart

Production

From Windisch to Portugal: Künzli combines Swiss design with European craftsmanship. Quality and precision in every detail since 1927.

Delivery

Delivery within Switzerland is typically 1 to 2 business days if the order is received before 2 p.m. International delivery times vary depending on the destination country. Further information can be found in the delivery terms.

Ein weißer Kuenzli Schuh mit roten Schnürsenkeln hängt vor braunem Hintergrund.
Weißer Sneaker von Kuenzli Schuhe mit schwarzen Streifen auf Holzboden präsentiert.

Frequently Asked Questions

Where does the leather come from and how sustainable is the production?

Our leather comes from certified tanneries and is assessed in independent laboratories as well as through our own quality controls. All materials comply with European regulations and are processed only by certified partners who guarantee fair working conditions.
Why do we use leather instead of synthetic materials?

We deliberately choose leather because it's a natural product with unique properties. It's breathable, durable, and develops a unique patina over time. Since leather is a byproduct of the food industry, we're also contributing to the wise use of valuable resources.
How do the models fit?

Our models come in different cuts, which are indicated in the product description. To help you choose the right size, we also recommend consulting our size chart, which provides detailed information on length and fit.
Can I have my Künzli sneakers repaired or resoled?

Yes, we offer a repair service to ensure the longevity of your shoes. Depending on the model, this may include resoling and other repairs. Whether a sneaker can be resoled depends on the sole construction. Our specialists examine each shoe individually. You can order repairs directly in our stores or by mail. Please allow up to two months for completion.
How to properly care for leather shoes.

To keep shoes looking their best for a long time, three steps are crucial: cleaning, caring for, and protecting. Dirt is removed with a brush, the leather is treated with the appropriate product depending on the material, and regularly protected from moisture with waterproofing spray. Shoes should never be dried directly next to radiators and need time to release moisture after wear.
What happens if a shoe has a quality deviation?

Our shoes are manufactured with the utmost care and subject to strict inspections. Should such a case arise, each situation is examined individually, as customer satisfaction is our top priority. In addition to the statutory warranty in Switzerland, our repair service offers support well beyond the warranty period, so that your favorite shoes can be worn for as long as possible.

Our story

A journey through time spanning almost 100 years.

Since 1927, Künzli has left countless traces in sports, everyday life, and shoe culture. Some highlights of this long history are captured here, providing insight into an eventful century.

1927

Founding of Künzli

Werner Künzli opens his first studio in Trimbach. There, he produces ski and sports boots, and soon models for football and ice skating. Thus begins the story of a brand that has shaped sports from the very beginning.

Founding of Künzli
1927

1927

Founding of Künzli

Werner Künzli opens his first studio in Trimbach. There, he produces ski and sports boots, and soon models for football and ice skating. Thus begins the story of a brand that has shaped sports from the very beginning.
Founding of Künzli
1959

1959

The five stripes

Künzli invents a lacing system with five stripes extending from the floor to the lacing. These provide support for the foot and make our sports shoes unmistakable. This detail becomes a symbol that accompanies us to this day.
The five stripes
1970

1970

On the playing fields

The Swiss national team plays in Künzli. Our football boots with the five stripes represent strength and stability. Those who played back then knew Künzli on the pitch.
On the playing fields
1980

1980

Innovation in sports

Künzli developed new technologies such as the sandwich sole, air cushioning, and stabilizers. This resulted in shoes that were gentle on joints and made sports easier. Many of these ideas were far ahead of their time.
Innovation in sports
2008

2008

Summer Games Beijing

The Swiss Olympic Team wore Künzli sneakers at the Beijing Games. Our shoes combine tradition with a modern appearance on the world stage. For us, this is a proud chapter in our company's history.
Summer Games Beijing
2010

2010

Vancouver Winter Games

Swiss athletes also wear Künzli sneakers in Canada. They wear sneakers that combine performance and style. Künzli demonstrates that Swiss sports shoes are internationally recognized.
Vancouver Winter Games
2021

2021

Revival of the five stripes

After a period without stripes, Künzli is returning to its roots. The iconic lacing is once again a part of our sneakers, tying in with its own history. A classic since 1927.
Revival of the five stripes

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